Alcohol brand placement on TV linked with teens’ brand preferences and drinking behaviors

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While tobacco companies have not been allowed to buy product placement in television shows since 2000, alcohol brands continue to self-regulate their marketing in media. But new research shows how strongly alcohol brand placement relates to the drinking behavior of underage youth suggests more regulation may be needed.

This full article appears on <a href="https://www.sciencedaily.com/releases/2016/04/160430100403.htm">Science Daily</a>

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