Alpine, WY — Whose world is this? The world is yours, yo, the world is yours. And so is this IPA, the newest addition to Melvin Brewing’s core lineup. We bring you Your IPA, a futuristic approach to a homegrown beer.
You heard that right. Crafted on Wyoming’s West Coast for our peeps nationwide with 100-percent lupulin cryopowder, we hit the cross-fader between old-school brewing skills and new-school hop technology, creating this tasty remix guaranteed to keep your head ringing. Your IPA is from the future, but available now on draft and coming soon in cans as the latest add to our permanent arsenal of beers.
Your IPA is 7% ABV and features a light caramel base that plays host to deep earthy flavors mixed with citrus rind and spices, with the smooth and dry finish you’ve grown to love from the House of Melvin. It’s an IPA for everyone, from beer snobs to those with hop phobia: it is the perfect mashup of old school brewing techniques and new school ingredients.
Initially, when making this beer, the idea was that we would be using Columbus hops as the defining character. But then we had a realization…using lupulin powder is the latest hop technology available globally, increasing aroma without increasing perceived bitterness. Utilizing cryopowder in Your IPA will increase the everyday yield. Combined with using a more efficient centrifuge production, we can provide a better value for you and your everyday IPA. This also allows us to give proceeds of the beer to charity, so we’ve hatched a master plan…
Beer for Your Future
We give a shit. And because this beer is crafted for you, a percentage of Your IPA proceeds benefits a 501(c)3 charity. In 2018, 2% of proceeds of Your IPA will be donated to RIP Medical Debt. RIP Medical Debt locates, buys and forgives medical debt across America, working on behalf of individual donors, philanthropists and organizations who provide financial relief for those burdened by un-payable medical debt. We are hoping to raise $300 thousand dollars for RIP with the goal of eliminating $30 million in medical debt.
A special focus of RIP Medical Debt is forgiving the medical debt of U.S. veterans and military troops. RIP is working to raise enough in donations by the end of 2018 to purchase and abolish $50 million in unpayable veteran and military personnel medical debt in America as part of the #NoVetMedDebt campaign.
RIP Medical Debt will work with Melvin Brewing to relieve millions of dollars of debt in our current markets: Colorado, Wyoming, Utah, Idaho, Oregon, Washington, Pennsylvania, New York, California and Massachusetts. Visit MelvinBrewing.com/Donate for more information on how to donate.
In Wyoming alone (the least populated state), there is over $115 million in un-payable medical debt on over 100,000 residents’ credit reports — burdening everyone from ski bums to cowboys, bartenders and oil workers who are unable to deal with this financial burden.
“One of the things that I think is very important about what we’re doing is that it’s supporting people everywhere in a way they can feel very connected to. We owe our success to the communities who support us.” said Melvin Brewing sales director Ted Whitney. “The crew at Melvin recognizes run away medical debt as a huge threat to people’s happiness and their ability to participate in community. As such, our support of stronger communities will be in the form of helping to relieve defaulted medical debt in concert with RIPmedicaldebt.org.”
We’re extremely excited for this partnership and on a mission to create a better world with a simple thing like beer, and all you have to do is drink it! Your IPA is everything you’ve ever wanted in a beer, and you can see yourself in every can. It’s a beer for your future. It’s your world, we’re just brewin’ in it.
About Melvin Brewing
Melvin Brewing, born in 2009, in the heart of Jackson Wyoming. The Melvin Brewing team was on a quest was to produce the biggest and baddest West-Coast Style IPAs. Like true chemists, they experimented on a 30-gallon, then three-barrel brew house system, and developed the award-winning Melvin IPA and 2×4 Imperial IPA. Today, Melvin Brewing has a full-scale brewing facility in Alpine, WY, a brewpub in Bellingham, WA, and astoundingly, more than 40 mouthwatering beer recipes to its name, including a range of hoppy beers and other styles such as ChChCh-Cherry Bomb (Fruit Beer), Killer Bees (Honey Ale), Ruckus (Imperial Stout) and Heyzeus (Mexican Lager). If your beer is not madness, it’s not beer. For the low down on the madness, visit www.melvinbrewing.com .
About RIP Medical Debt
RIP Medical Debt is a nonprofit that buys and forgives medical debt across America — the only civilized country
that puts it citizens at risk of financial ruin due to an illness or accident. RIP works with individual donors, philanthropists and organizations to purchase medical debt for pennies on the dollar from medical providers and debt buyers to provide financial relief for those burdened by unpayable medical bills. Founded in 2014 by two former collections industry executives, Craig Antico & Jerry Ashton, RIP has eliminated over $100M in medical debt thus far. RIP rose to national prominence on an episode of HBO’s “Last Week Tonight” with John Oliver that has been viewed over 10 million times, in which RIP facilitated the abolishment of $15M in medical debt. To learn more visit www.ripmedicaldebt.org
Media contact: Meteorite PR | Eric Henderson | ehenderson@MeteoritePR.com | 307.690.2984 | @Meteorite_PR
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