Motivating eco-friendly behaviors depends on cultural values

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The specific cultural values of a country may determine whether concern about environmental issues actually leads individuals to engage in environmentally friendly behaviors, according to the new research. The findings suggest that individual concern is more strongly associated with motivation to act in countries that espouse individualistic values, while social norms may be a stronger motivator in collectivistic societies.

This full article appears on <a href="https://www.sciencedaily.com/releases/2016/08/160831143017.htm">Science Daily</a>

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