Summer at the beach. Grilling poolside with friends and family. Resting after a long hike. Now enjoy all these moments with Kick Back IPA, exclusively in 12 oz. cans, or on draft, year-round from Drake’s Brewing. The release is Drake’s first beer packaged in cans. It will also boost the financial impact of Drake’s Kick Back Program, which donates a portion of the beer’s six pack sales revenue to the Regional Parks Foundation.
Originally released in bottles as a summer seasonal in 2016, Kick Back IPA is the perfect all-occasion, all-day drinking beer. It’s loaded with citrus, floral, tropical, and stone fruit flavors, from a blend of Cascade, Chinook, Mosaic, Simcoe, El Dorado and Pekko hops. The malt bill is primarily Two-Row and Pale Ale malt, with small additions of Golden Naked Oats and Hulled Barley Flakes. Kick Back IPA contains 51 IBUs and is 4.3% alcohol by volume.
Drake’s Brewmaster, John Gillooly, is excited to see Kick Back IPA go into cans, “Because there are a lot of advantages to cans over bottles, especially for a beer like this. Kick Back IPA drinks easy enough for hauling on a hike, or relaxing at the beach. Cans are easy to carry, lighter than bottles, and are crushable for easy cleanup. Beyond the can, Kick Back IPA is a great beer, and we’re excited to make it available year-round.”
The release of Kick Back IPA in cans year-round will also increase Drake’s fundraising partnership with the Regional Parks Foundation, a non-profit that supports the East Bay Regional Parks District. Part of Drake’s mission is to help build and support the local community, and the Kick Back Program has already been successful. Proceeds from the sale of Kick Back IPA six-packs over the last two years has generated nearly $20,000 for cleanup and restoration projects at over a dozen East Bay parks.
According to Juliana Schirmer, Development Director at the Regional Parks Foundation, “The money has been a huge plus. The Kick Back Program has also helped us branch out and engage the community in a new way. We’re attracting a younger demographic, a demographic we know love and use our parks, and many of them are beer enthusiasts! We even started the ‘What’s Brewin in the Parks?’ event series as a way to carry this success through the full year.”
Starting today, six-packs of Kick Back IPA are being shipped throughout Drake’s distribution territory. The arrival is just in time for spring, and a long beautiful summer. Next time you’re at the store, grab a six pack of Kick Back, and unwind at the end of your next adventure.
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